About Me — Robben Roesler

As a multi-dimensional creative and seasoned leader, I’ve been fortunate to spend more than 22 years seamlessly navigating complex business challenges and environments to deliver exceptional results through insightful marketing strategy, thoughtful creative development and flawless execution.

Fluent in the languages of color theory, cascading style sheets and brand development as well as audience segmentations, analytics and budget projections, I offer an innate ability to bring a diverse and invaluable perspective to any business related conversation, together with a knack to quickly build relationships and trust across all levels of internal and external organizations.

With a focus on excellence that’s grounded in empathy, I promote a fundamental team-first leadership philosophy that fosters the growth and well-being of the people I serve. All to create an open and collaborative environment where cross-functional teams are empowered to learn and develop while bringing forward the best work of their careers.

All of this, combined with a inherent “what if and why not” mentality, has provided my teams and me the opportunity to ideate breakthrough, results driven campaigns and build market-leading brands across a wide segment of B2B and consumer industries, including consumer electronics, financial services, healthcare, hospitality, SAAS products and more.

And I can do the same for you

Email
robben.roesler@gmail.com

Phone
(913) 568-8998

With every project, Robben leveraged his unique ability to interpret and translate corporate strategy into actionable brand and creative tactics then mobilized both his team and cross functional partners to execute a common plan. His raw creative talent and sophisticated business acumen put him in a strong position to shape and execute our go-to-market strategy.

Cameron Barragan, VP Commercial Strategy
He has an eye for outstanding work, a high creative bar that he refused to lower and an ability to assemble and lead world class creative teams. Robben brought unparalleled expertise and professionalism to our team. He also represents a Creative Director that is grounded in business imperatives, ensuring the work was not only world-class creative but also moved the needle on the business performance.

Shane Coker, Chief Marketing Officer
Robben is dedicated to excellence. Like nothing-else-matters-until-we-get-this-right dedicated. I've probably worked with lets say 100 designer, art director, CD types. If you asked who was the most obsessed with their craft... Robben would be top three.

Justin Watkins, CEO
I consider Robben to be a “must-have” on staff. He’s not only a top-level creative talent, he’s a skilled strategist and his work is consistently aligned with client goals. He’s a humble and unpretentious leader, the kind of person who instantly generates confidence and credibility.

Tom Tholen, President and Chief Marketing Officer
Robben is a brilliant creative mind. I remember sitting through his presentation of our new brand and being utterly dumbfounded by how other level his thinking was. On most of the projects we worked on together, the work was so good, I didn’t have any feedback.

Alex Ball, Director of Demand Generation
It's rare to find a senior creative director like Robben. He believed in his team as much as he believed in himself. He fought for us daily. Our ideas, our worth. He built something amazing. I would absolutely work with or for Robben again. Any company to pass on Robben would be missing something they may not know they need - a true leader who cares as much about his team as the brand and creative - and the amount he cares about both? Unmatched in this industry.

Jessi Levine, Creative Director
Being around creative minds for 20+ years, every once in a while I've seen work I'm in awe of and say “Yes! That’s exceptional. Zero feedback.” That’s how I felt seeing work from Robben. He is an elite-level craftsman. He executes with such great passion and intention. And inspires those around him to be better.

Chris Gavazzoni, SVP Client Solutions

Areas of Expertise

Creative Direction
Creative Leadership
Strategy
Branding
Art Direction
Graphic Design
Digital, UI, UX Design

👉 The combination of skills and capabilities are rare. Fluent in all aspects of art direction, design, digital, branding, messaging, and strategy. Not just an understanding of these different skill sets, but the ability to walk the walk and contribute hands on, in a meaningful way.
👉 Ability to quickly build relationships and trust with anyone at any level. Whether it’s someone reporting to me, a peer, someone in a different department, a superior, executive leadership and external stakeholders.
👉 The marriage of the right and left sides of the brain. Problem solving with a combination of strategy and creativity.
👉 The ability to sit at the table and comfortably contribute to business related conversations, strategic planning, budgeting/financial conversations, creative reviews, and brainstorms.
👉 A shockingly fast learner that can pick up new skills and absorb new information at light speed.
22 years of experience providing conceptual thinking, brand experiences, art direction and design.
11+ years of providing creative direction, strategically sound solutions and leading large scale projects.
9+ years of experience managing a team of 9 or more.
5+ years of senior level leadership experience.
A loving husband and father of two, I enjoy spending time with the family and cheering on the kids in their various activities. In my free time, I can be found outside where I find solace and rejuvenation being unplugged from technology and surrounded by the beauty of the natural world. I love all things nature - whether soaking it in with a fishing pole in hand, destroying it on the golf course, or manicuring it in my backyard.
When it’s too cold to be outside, I also enjoy working on various DIY projects, honing my skills with power tools and constructing unique creations. Whether it's a new accent wall or a pinewood derby car, I take pride in my craftsmanship and enjoy challenging myself to learn new skills and techniques.
Consumer electronics
Tourism
Hospitality
Banking
Credit card services
Financial services
Alcohol beverages
Consumer packaged goods
Telecommunications
Building and construction
Pet food
Animal health
Healthcare providers
Pharma
SAAS products
Technology
Automotive
Team Sports
Petroleum
The most rewarding recognition I've had the privilege to receive is witnessing the tangible impact of my contributions on driving business performance, yielding measurable results. While personal satisfaction is my primary motivation, it is indeed humbling to be acknowledged by my esteemed peers. I take great pride in the fact that my work has garnered multiple prestigious accolades within the creative industry. These include accolades such as ADDY's, Telly's, AIGA's, Awwwards, Graphis, Davey's, HOW, The Dieline, BMA Awards, Fountain Awards, and Quill Awards. These accolades serve as a testament to the dedication and passion I pour into every project, although I remain fully aware of the collective efforts that contribute to our success.